Are Your Guests Finding the Reward?
Being the good host that you are, you offer guests a cold and tasty beverage when they visit your house, right?
Conversion optimization is about treating your website visitors like they are your house guest.
Reward your guests just for visiting, because it is not enough to just ask them to contact you, instead provide an attention grabbing, and valuable reason for them to contact you.
Create emotionally rewarding experiences on your website to convert your visitors into your customers. We understand that not only is the incentive for user conversion different in every industry, but the motivation can be different for every single visitor. Some people convert by reading, some prefer audio, and some like video or graphics. For this reason you must provide a diverse and exciting website that plays on different action triggers. We help you by doing the research and take your online conversion rates to new colossal levels.
Secret Tip for Power Users
Question :> Why is conversion optimization so effective?
Answer : Because tiny increases have huge rewards.
For you power users only, here's an example. You and a competitor are going for the same keywords on Google Pay Per Click. The cost per click is, say, $5.00. You both purchase 500 clicks for $2500, but you make one more conversion than your competitor.
You have just created a cash cow, and here's why..
Let's say your competitor got 10 leads, and you got 11. That's a 2.0% conversion versus a 2.2% conversion rate. If each conversion is worth say, $250 over the life time of that customer, then you made money and your competitor didn't. You can keep advertising, and they can't.
Let's say that each conversion is worth $500 over their life time. You can now pay more per click than you competitor and push them down in the results thereby making your advertising even more effective and theirs even less.
It becomes a success spiral! And that my friend is how power users do it.