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What You Need to Know About Content Marketing

“Content marketing” is a phrase that’s thrown around a lot, but what does it really mean? Today, “content” takes in a host of things - videos, photos, graphics, text, and combinations of various types of media. Basically, content is whatever your business creates or curates. Content can include white papers, blog posts, slideshows, infographics, and more. Content marketing is the promotion of that content. For example, if you think you have the best web development company around and you write a blog post about that, the blog post is your content. In order to get people to see that blog post, that content, you have to market it - that’s content marketing. Without the right content marketing strategies, you could waste a lot of precious time on the more techniques.

The “All About Us” Strategy\

You may have the best web design company on the block, but if nobody can find you, you won’t be able to run a successful business. Search engine optimization (SEO) is key to making sure your business is easy to find online. The more content you create and market that relates to what your company sells, the higher your web pages will be ranked for those keywords and phrases. Plus, as you regularly put up new blog posts and push out white pages, articles, press releases, and other copy, the more people will consider you an expert in your field. That content can all be repurposed, too - for example, if you find that you’ve written ten blog posts about marketing with Pinterest, you can put together a short e-book or guide about Pinterest marketing, which can be sold or even offered as a freebie when people sign up for your newsletter. Ultimately, you want to encourage people to hire your web development company (or copywriting business or graphic design company) without using direct sell messages - by showcasing your knowledge of the field, you’re telling your audience that you know your stuff and that they should trust you with their project.

The “All About Them” Strategy

This step is one that a lot of entrepreneurs and business owners have trouble with, because it seems farther from the business’ target than it really is. First, you have to identify your target audience. Then, you have to figure out what your target audience is interested in. The trick is that what your target audience is interested in may not have anything to do with your business. For example, if you design high quality gemstone jewelry, the people that will buy your jewelry have interests other than just jewelry. They may also be interested in luxury items, travel to European destinations, elevated home decor, vacationing in the Hamptons, fashion for women of a certain age... By curating content that has to do with these interests, you’ll attract people to your company. The more people you attract, the more people will see your “All About Us” messages. The best web design companies, small businesses, and entrepreneurs that it’s not all about them - it’s really all about the customer. Take note that this strategy should be used in conjunction with the “All About Us” strategy - you need to employ both in order to create a great content marketing campaign.

 

How One Digital Marketing Company is Helping Businesses With Content Marketing

Poison Apple, Ink., a boutique digital marketing company based in New York, has a bit of a different approach to content marketing. “We’re writers first and marketers second,” Owner Lindsay Pietroluongo said. “A lot of marketers aren’t writers and most writers aren’t marketers - we’re both, which makes us sort of a one-stop-shop. Today, content quality matters so much and those marketers who don’t have strong writing skills are dragging businesses down. We like to hand-pick projects, work with companies and entrepreneurs who have a creative side, and focus on the content. Once the content is created, we can break it up for various social media channels, create new topics that branch off from the main one (which helps with cross-promotions), and recycle evergreen content.”

There’s a ton to learn about content marketing, and B2B businesses like Explore B2B and Inc.com help companies connect with consumers. The more you learn, the better you’ll become at marketing your content.

 

How One Digital Marketing Company is Helping Businesses With Content Marketing

Poison Apple, Ink., a boutique digital marketing company based in New York, has a bit of a different approach to content marketing. “We’re writers first and marketers second,” Owner Lindsay Pietroluongo said. “A lot of marketers aren’t writers and most writers aren’t marketers - we’re both, which makes us sort of a one-stop-shop. Today, content quality matters so much and those marketers who don’t have strong writing skills are dragging businesses down. We like to hand-pick projects, work with companies and entrepreneurs who have a creative side, and focus on the content. Once the content is created, we can break it up for various social media channels, create new topics that branch off from the main one (which helps with cross-promotions), and recycle evergreen content.”

There’s a ton to learn about content marketing, and B2B businesses like Explore B2B and Inc.com help companies connect with consumers. The more you learn, the better you’ll become at marketing your content.