The definition. The word “parallax” first came from the visual effect of 2D side scrolling videogames that used different background image movement speeds to create the illusion of depth during gameplay. They would make the background of the game move slower than the foreground in order to make it seem further away. This same concept applies to parallax site design in which the background of the website moves at a different speed as the rest of the page for a striking visual effect that allows for numerous creative uses for online storytelling.
Here’s an example. https://www.sweez.com.br
So…whats that mean to you? Parallax can really wow viewers with page depth and animation, while taking a story-telling approach to guide visitors through the site. It can also cause page visits to last longer by encouraging visitors to scroll through the entire page. It will certainly provoke curiosity and direct visitors to calls to actions while reinforcing website credibility with innovative and interactive viewing.
But there is always a downside…
As in the case of most aesthetics first websites, your search engine optimization will take hit. Websites that only have a single page only allow one set of metadata, one effective H1 tag and one URL. With a lot of images, the load time can be slower than other websites. Depending on the web connection this can frustrate visitors, causing them to leave the page before they even get to see the great aesthetics. In many cases this design method is not compatible with responsive or mobile designs. Also, it takes you away from internal page linking throughout the website. This design principle has its place, and we can help you find that place if it’s right for you. The fact of the matter is that it is not the best choice for everyone. Just a quick tip from the best web development company in the world.
This article is free information from the website design, web development, and digital marketing agency, Buildrr.com. For one on one personal attention custom tailored to your business we can be reached at 1-800-314-8932 or online at www.buildrr.com