Content is king, or so they say. The question is: Are you being real with your content? When writing any type of web content it’s important that you write it in a way that sounds like a real person. That’s right, a real person. Real people speak plainly. Have you ever read an article that sounds fake? Most of us have. The problem is that most people overthink their content strategy. Another common mistake is that they try to write content that will only be visible to search engines, effectively trying to outsmart major search engines. Is that what you need to compete in the real world? Absolutely not!
Tell Them The Time, Don’t Build Them A Clock.
Whether you’re writing for your website, blog, or even an email, write in a way that makes it clear that you are real person. How can you do that? One way is by being frank with your clients. Tell them the time, don’t build them a clock. Most customers today are quite perceptive when it comes to content and they can distinguish fluff from substance rather quickly. Writing is an art form and some people have different opinions when it comes to art. When it comes to writing content for the web, you have to think about speed, keywords, and your audience with every piece you develop. Aesthetics are less important than substance. You need to get to the point fast so that your audience understands what they are reading. If your content is good, clients will find you fast. There are many goals when it comes to content strategies. So, make sure your content strategy is clear and focused on what you want to accomplish. Let people know you’re a real person, not some far off personality just writing something to get you to spend money. Just another tip from the best web company in the world.
This article is free information from the website design, web development, and digital marketing agency, Buildrr.com. For one on one personal attention custom tailored to your business we can be reached at 1-800-314-8932 or online at www.buildrr.com.